# LinkedIn company page character limits

> A Company Page tagline holds 120 characters and its overview 2,000. Count yours. Free, no signup. Runs in your browser. Nothing you type is sent to us.

**LinkedIn company page character limits. Tagline and overview, counted as you type, no signup.** Use it at https://tools.joinvalley.co/linkedin-company-page-character-limit

Part of the [LinkedIn character counter](https://tools.joinvalley.co/linkedin-character-counter).

## How long can a LinkedIn Company Page tagline and overview be? Every LinkedIn character limit, with its source.

A LinkedIn Company Page tagline can be up to 120 characters, and the overview in its About section up to 2,000. Both numbers come from LinkedIn Learning's course on growing your business with LinkedIn Pages.

| Field | Characters | Where it's from |
| --- | --- | --- |
| [Post](https://tools.joinvalley.co/linkedin-post-character-limit) | 3,000 | LinkedIn Help Center |
| [Headline](https://tools.joinvalley.co/linkedin-headline-character-limit) | 220 | Not published by LinkedIn. 220 is the reported figure. |
| [About section](https://tools.joinvalley.co/linkedin-about-character-limit) | 2,600 | LinkedIn Talent Blog |
| [Comment](https://tools.joinvalley.co/linkedin-comment-character-limit) | 1,250 | LinkedIn Help Center, for comments in groups. None published for the feed. |
| [Connection request note](https://tools.joinvalley.co/linkedin-connection-request-character-limit) | 200 | LinkedIn Help Center |
| [InMail subject](https://tools.joinvalley.co/linkedin-inmail-character-limit) | 200 | LinkedIn Help Center |
| [InMail message](https://tools.joinvalley.co/linkedin-inmail-character-limit) | 1,900 | LinkedIn Help Center. One older FAQ says 2,000. |
| Group post | 3,000 | LinkedIn Help Center |
| Company Page tagline | 120 | LinkedIn Learning |
| Company Page overview | 2,000 | LinkedIn Learning |

We count spaces, line breaks and punctuation, the way a browser text box does. Emoji and some symbols count as 2. LinkedIn doesn't say how it counts, so leave a few characters spare.

Sources: [LinkedIn Help: Post and share updates](https://www.linkedin.com/help/linkedin/answer/a528176) (read 2026-10-29), [LinkedIn Help: General limits for LinkedIn groups](https://www.linkedin.com/help/linkedin/answer/a544801) (read 2026-10-29), [LinkedIn Help: Personalize invitations to connect](https://www.linkedin.com/help/linkedin/answer/46662/personalize-invitations-to-connect?lang=en) (read 2026-10-29), [LinkedIn Help: InMail character limits](https://www.linkedin.com/help/linkedin/answer/a411986/inmail-character-limits) (read 2026-10-29), [LinkedIn Talent Blog: 14 LinkedIn Profile Summaries That We Love (Jen Dewar, 30 Apr 2024)](https://www.linkedin.com/business/talent/blog/product-tips/linkedin-profile-summaries-that-we-love-and-how-to-boost-your-own) (read 2026-10-29), [LinkedIn Learning: Creating your tagline (Growing Your Business with LinkedIn Pages)](https://www.linkedin.com/learning/growing-your-business-with-linkedin-pages-22873022/creating-your-tagline) (read 2026-10-29), [LinkedIn Learning: About overview and company description (Growing Your Business with LinkedIn Pages)](https://www.linkedin.com/learning/growing-your-business-with-linkedin-pages-22873022/about-overview-and-company-description) (read 2026-10-29), [Commenti: LinkedIn Headline Character Limit: 220, With Caveats (3 Oct 2026)](https://www.commenti.in/blogs/linkedin-headline-character-limit) (read 2026-10-29)

## How it works

Paste your Page's tagline or overview, pick which, and the counter shows the characters used against that field's limit, what's left, and where your text would stop if it's over. It also shows every other LinkedIn field it would fit. Everything runs in your browser, and nothing you type is sent to us.

It counts the way a browser text box does: in UTF-16 code units, so spaces, line breaks and punctuation count, and an emoji can count as 2. It tells you when that happens. LinkedIn doesn't publish how it counts, so leave a few characters spare.

The 120 and 2,000 are from two videos in LinkedIn Learning's Growing Your Business with LinkedIn Pages course: Creating your tagline, and About overview and company description.

## 120 for the tagline, 2,000 for the overview. From LinkedIn Learning.

Two fields, two very different lengths.

### The tagline: 120 characters

LinkedIn Learning's course on LinkedIn Pages says a Page's tagline can't be more than 120 characters.

Sources: [LinkedIn Learning: Creating your tagline (Growing Your Business with LinkedIn Pages)](https://www.linkedin.com/learning/growing-your-business-with-linkedin-pages-22873022/creating-your-tagline) (read 2026-10-29)

### The overview: 2,000 characters, in more than one language

The overview in your Page's About section can be up to 2,000 characters, and you can add the company description in another language too.

Sources: [LinkedIn Learning: About overview and company description (Growing Your Business with LinkedIn Pages)](https://www.linkedin.com/learning/growing-your-business-with-linkedin-pages-22873022/about-overview-and-company-description) (read 2026-10-29)

### How the counter counts

A browser text box measures length in UTF-16 code units, which is usually but not always one per character. Most letters, spaces and line breaks are one each. Many emoji are two.

We count the same way, and show the difference when your text has characters that count as two. LinkedIn doesn't publish how it counts, so if you're within a couple of characters of a limit, check in LinkedIn itself.

Sources: [MDN: the HTML maxlength attribute](https://developer.mozilla.org/en-US/docs/Web/HTML/Reference/Attributes/maxlength) (read 2026-10-29)

## Sources

- [LinkedIn Learning: Creating your tagline (Growing Your Business with LinkedIn Pages)](https://www.linkedin.com/learning/growing-your-business-with-linkedin-pages-22873022/creating-your-tagline) (read 2026-10-29)
- [LinkedIn Learning: About overview and company description (Growing Your Business with LinkedIn Pages)](https://www.linkedin.com/learning/growing-your-business-with-linkedin-pages-22873022/about-overview-and-company-description) (read 2026-10-29)
- [MDN: the HTML maxlength attribute](https://developer.mozilla.org/en-US/docs/Web/HTML/Reference/Attributes/maxlength) (read 2026-10-29)

## Questions people ask

### What is the LinkedIn company page tagline character limit?

120 characters, according to LinkedIn Learning's course on LinkedIn Pages.

### How long can a LinkedIn company description be?

The overview in a Page's About section can be up to 2,000 characters, according to LinkedIn Learning.

### Can I add my LinkedIn company description in another language?

Yes. LinkedIn Learning's course on Pages says you can add a company description in another language.

### Is this LinkedIn company page character counter free?

Yes. It's free, needs no signup and runs in your browser, so nothing you type is sent to us or stored.

## Related tools

- [LinkedIn character counter](https://tools.joinvalley.co/linkedin-character-counter): Counts a LinkedIn post, headline, About or connection note against the field's limit.
- [LinkedIn About section character limit](https://tools.joinvalley.co/linkedin-about-character-limit): A LinkedIn About section holds up to 2,600 characters. Count yours against it.
- [LinkedIn engagement rate calculator](https://tools.joinvalley.co/linkedin-engagement-rate-calculator): Works out a LinkedIn post's engagement rate from its impressions, reactions and comments.
- [LinkedIn InMail character limit](https://tools.joinvalley.co/linkedin-inmail-character-limit): An InMail holds a 200-character subject and a 1,900-character body. Count yours.

## Next step

Want replies, not just clean copy? Valley finds buyers showing real buying signals and messages them across email and LinkedIn. [Valley](https://www.joinvalley.co/?utm_source=tools_suite)

Shelf: [05 LinkedIn outreach](https://tools.joinvalley.co/linkedin-outreach)

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Tools by Valley, made by [Valley](https://www.joinvalley.co/?utm_source=tools_suite). HTML version: https://tools.joinvalley.co/linkedin-company-page-character-limit
